AMERICAN SHOE STORE

Retail

Orchard Road, Singapore

2020

This site is an extremely compact and shallow retail space.

The design needs to maximize display and storage, yet leave ample space for customers to experience the hospitality of the brand.

Mirrors are used at both ends to create an ‘infinity’ effect, coupled with full height display shelves that offer a dramatic browsing of the range of shoe designs. The original glass wall has been removed to allow customers to move in and out freely.